01 April 2020
Global urbanization, modernization and increased mobility, have had an especially strong influence on the growth of the paintbrush technology over the years. Many things have changed, just think of the passage from the natural bristle to the synthetic bristle today used by most brush manufacturers in the world. Today the Chinese bristle has lost those characteristics of quality and classification that had characterized until the 80’s and in addition it is increasingly decreasing also in quantity, so much to predict its substantial disappearance in the next years, at least for our paint brush market. Once again, MGG’s response to these specific market requirements designing machines able to work both products giving its customers the possibility to choose according to the market trend. MGG as a company focus on innovation, for this reason we invest 8% every year in research and development to be always one step ahead of others. This has allowed us to create a range of products that could satisfy any customer’s request not only in the field of paintbrushes but also rollers. The roller market is in continuous expansion so much to have suffered an increase of 36% in the export and 12% in import. Embarking a new challenge is always something uncertain, but at MGG we consider this to be standard practice. Obviously an important strategy for any company is investing and expanding in new ideas and technologies, therefore the same philosophy was adopted recently with the creation of a new machine able to stamp the handles of the rollers, technology not yet present in the market. This is thanks to a request of our important client who has demonstrated total confidence in the success of the project. I take this opportunity to thank all our customers who with their experience and knowledge of the product over the years have allowed us to innovate giving us strong inputs. Today we are living in an extremely competitive world that is slowly changing the dynamics, we as MGG want to be part of this important change and we believe that to stay on top of it an understanding of market’s trend is imperative, as is offering products to go beyond the expectations of end users large or small, and meeting this challenge is motivating.
Extraordinary events and future developments force us to develop the company “VISION”, vision that I decided to carry on and share with Mr. Loris Maestrutti, our new CEO and shareholder.
Mr. Loris Maestrutti comes from a long experience of company management at an international level, first in Danieli & C. SpA, a company supplying steel plants with EPC formula, and subsequently in charge of several technological and production companies of Camozzi SpA.
I am deeply convinced that his important experience will help MGG to achieve our targets.